REDRESS OF COMPLAINTS POLICY
Introduction
Although the Museum receives very few complaints, it is nevertheless
appropriate as a ‘Public Body’ and service provider that there is a formal
policy towards ‘complaints’ and ‘redress’.
Over-riding principle
The general attitude to be adopted is that ‘the customer is always
right’. In short we are customer focussed, and view complaints from the
customer’s perspective.
Definitions
A complaint is ‘any expression of dissatisfaction which needs a
response’. A complaint is therefore defined by the customer, not by our own
perceptions.
Redress is the route
through which we address the customer’s concerns and put them right, as far as
is possible, to the satisfaction of the customer.
Overall aim
The overall aim of redress is to restore the customer’s position to
that which prevailed before the complaint was made. If the complaint concerns
an organisational issue, then a ready acknowledgement of the mistake made and
an immediate issue of an apology will often put the matter right with the
minimum of fuss. If it is a quality issue, then an offer of ‘money back’ will also have the same effect.
What is important is not to be adversarial, thereby needlessly escalating the situation
into a formal complaint when all the customer wants is for the mistake to be
acknowledged and quickly rectified.
If such an approach fails to satisfy the complaint, then the customer
must be made aware that there is a route to take the matter further by writing
to the Director. It goes without saying that such a potential situation should
be recorded and reported when memories are fresh!
Summary
The customer-focussed approach to complaints will benefit the customer
and the Museum alike thereby preserving our reputation while learning from
mistakes.
Vice Admiral Sir Roy Newman KCB JP DL
Chairman of Trustees
28 March 2002